New research shows an overwhelming majority of Bay Area residents — regardless of whether or not they ride public transit — believes reliable, frequent and safe transit is important to the Bay Area.
As part of the Blue Ribbon Transit Recovery Task Force effort, EMC Research conducted a survey in the nine-county Bay Area between April 15 and 21, 2021. The poll found 89% of respondents say a single set of fares, passes, discounts and transfer policies is important.
In late April and early May, MTC and EMC Research also held five focus groups. Participants were very enthusiastic about a more integrated transit system for the Bay Area. More information on the poll and focus groups can he found here.
The research focused on the elements of the Blue Ribbon Task Force’s transit transformation effort (e.g., identification of transit challenges and improvements), and reflected opinions of current transit riders, pre-pandemic transit riders and non-riders.
The Blue Ribbon Task Force will host a special information meeting at 1 p.m. Thursday to provide a deeper dive into the research. Via Zoom, EMC Research and Bay Area Council will be presenting the detailed results, and will answer questions. Zoom meeting logistics:
• Date: Thursday, May 27 from 1 p.m. to 2 p.m.
• Zoom link: https://bayareametro.zoom.us/j/85190240716
• Passcode: 787158
• Phone: (408) 638-0968 or (888) 788-0099 US Toll-free
• Meeting ID: 851 9024 0716