As the Bay Area braces for the arrival of Taylor Swift's two concerts Friday and Saturday, the region's transit agencies are gearing up for the throngs of Swifties who will make their way to Levi's Stadium in Santa Clara.
The Mercury News has already noted the “Taylor Swift transit effect.” The Valley Transportation Authority is prepared, having created a web page for the event and is advising fans know where to board, at what time, how much the fare is and how to get back. The agency has also posted on social media to get the word out.
BART has also taken to social media about travel to the two concerts.
Caltrain has also announced added trains for the events.
And Capitol Corridor has its Swift plans, too.
VTA and Caltrain have also joined forces to post a colorful ad (see below).
CNN has also reported on the effect the Swift phenomena has had on public transit systems as the tour has made its way around the country: "Public transit systems across the United States are getting a much-needed, if temporary, boost from Taylor Swift fans flooding trains, buses and subways to her sold-out Eras Tour. As transit agencies scramble to recover from the pandemic, transit experts say all those Swifies taking mass transit offer lessons for policymakers on how to adapt to the post-pandemic world."
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